Why do people purchase eco friendly promotional pens?
They are certainly popular business gifts – requested often and used to promote businesses at exhibitions, conference, direct mail campaigns and in house.
I have read so many blogs and advertisements promoting the fact that you can show your customers how environmentally conscious you are by using eco pens.
What? Such statements are absolutely ridiculous!
Promotional gifts – whether they are eco friendly or not – are made to promote. They are simply a means to an end and that end is to get promoted and increase our profits.
If we can use promotional pens to that end then they have done their job.
There is no doubt about it that logo printed pens work. Many studies have shown this. If you are environmentally conscious, then you can choose one of the many promotional pens that are manufactured from recycled material or are biodegradable. Many are manufactured to very high standards – some are not.
At the end of the day, if you decide to use eco friendly printed pens, you want to choose one that is manufactured to write a long time and that you can trust to write smoothly.
Would you want to use a pen – eco or not – that is difficult to write with? Chances are, such a pen would be in a landfill biodegrading before it had a chance to do what you want it to do: promote your business and increase your profits.
If you like the idea of using eco friendly promotional pens, I can highly recommend the eco versions manufactured by Senator Pens, Prodir Pens and Lecce Pens. There are many others so it time allows, ask for samples and decide which is best for your business.
Senator Pens actually manufacture all of their plastic promotional pens with 20% recycled plastic. Senator is a very environmentally conscious manufacturer. They are the manufacturer of one of the world’s most popular eco friendly pens, the Super Hit Eco which is 95% recycled.
Lecce produce the budget EnviroStick pen which is 100% biodegradable. Prodir have begun manufacturing their popular DS3 pen with biodegradable material.
The key to success with any promotional pen campaign is to take your time, request samples and ensure you are happy with the pens you are considering ordering.
Check the colours which could be different to the pictures online or in catalogues.
Write with the pens and ask your work colleagues to do the same. Generally speaking, if you like writing with a pen, your customers probably will too.
By Dan Toombs



