Posts Tagged ‘Promotional Pens’

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Promotional Pens Work Wonders for Promoting Businesses

Thursday, February 17th, 2011

Promotional pens are some of the best promotional tools for business promotion. Do you want to use them to effectively promote your brand? You are only limited to your own imagination.

Logo printed pens have been used for decades as selling tools for both existing and new customers. When you give away a good quality plastic or metal pen, people realise that you have gone to some investment to promote you company. They will keep them for as long as they write well and not toss them in the bin as they would less useful and unwanted advertisements.

Promotional pens act as a brilliant introduction to potential clients. But it should also be noted that pens have a way of changing owners. They get passed on, usually unintentionally from person to person reaching even more people than your original contact.

If you are managing a retail business, be sure to set a pen pot on the counter with your logo printed pens in it for customers to take and remember you by.

If you promote your business to the general public, think of all the places you have been and might have needed a pen. Leave some of your promotional pens in banks at the counter and near the register at super markets, shops and restaurants.

It could also be a good idea to establish good relationships with other businesses and organisations. Offer a number of promotional pens to your local hospital, pub, school and market. Anywhere people need pens, get your pens into their hands!

Most promotional plastic pens can accommodate at least three lines of text and a logo. Be sure to get your most important information onto the pens first such as your business name, telephone number and web address. These details will help entice people to visit your website or give you a call.

Trade shows, exhibitions and graduate fairs are all excellent places to give away your free promotional pens. Offering prospects a nice pen or two can help set your business apart from those who simply hand out their brochures and business cards.

Personalised logo Pens not only promote your corporate information but they are a useful product that people will want to keep, usually on their desktop where your information will be seen regularly.

Order good quality pens that write smoothly and look good will achieve the best results. Order samples today to find the best pens for your business.

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Posted in Promotional Metal Pens, Promotional Plastic Pens | No Comments »

Express Promotional Pens – Check Out the Selection Offered by Pen Manufacturer Senator Pens

Tuesday, February 15th, 2011

I have been in the promotional pens business for over 20 years. In that time I have seen many suppliers come and go but one thing has remained the same… You can trust Senator Pens to get your pens out on time!

First I think I should explain how Senator pens work. Senator manufactures promotional pens in Germany and sells them through distributors worldwide. I am just one of many distributors who sell Senator pens to my customers.

Most of the pens Senator supplied are on a three week lead-time but they also offer a range of pens that can be printed one colour on the barrel in only three days. A couple of their pens – the Super Hit and the Challenger never leave the express machines and can therefore be printed and supplied in as few as 24 hours!

What does this mean to you? Well, if you require pens in a hurry it means you have a large selection of popular promotional pens to choose from. But the end product could also be a big disappointment to you if you do not choose the right supplier/distributor.

You need to look for suppliers who are used to working on tight deadlines and also have in-house artwork facilities.

You see, Senator may be fast at printing their top quality plastic promotional pens but they do not always have time to do visuals for express orders.

Personally I think supplying a visual before going to print is of upmost importance. I could not begin to tell you how many typos we have caught over the years – typos that could have been printed onto thousands of express printed pens.

Could you imagine how disappointed you would be if this happened to you right before your big event?

Most online suppliers are used to working on tight deadlines. This is especially true of those who have websites dedicated to promotional pens. You should check, however before placing an order for express printed pens.

I trust Senator pens. They are in fact my favourite supplier. I know what to expect from them and they rarely let me down.

If you want to have that same ease of mind with your promotional pen supplier, ensure they can supply you with free samples if time allows and are in the position to send you a pre-production mock-up.

Be sure to ask to see pictures of all of the express printed pens offered by Senator Pens.

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Promotional Pens Are The Staple Of Promotional Products

Friday, February 11th, 2011

Sometimes choosing what kind of promotional gift to use for your brand campaign can be a dicey task. You want the most for the money- a promotional item that is cost efficient, tasteful, and will come across the eyes and hands of as many people as possible. If these are the things you are looking for in a promotional giveaway item (and who isn’t?) then promotional pens just may be the perfect item to enhance your advertising or brand-awareness campaign.

Small, useful and relatively inexpensive, logo printed pens are a powerful tool for getting the message of your organisation to the masses without putting a huge dent in the marketing budget.

There are corporate pens available for any type of brand campaign and budget, from simple plastic cap-top pens to elegant executive promotional pens. It all depends on what your organisation does and how much money you want to spend. If you deal with mostly higher-end clientele, a plain plastic pen will likely wind up hidden away in a drawer or in the bin.

Consider the intended recipients when choosing the style and materials of your promo pen- an attractive and well-designed promotional pen is much more likely to be kept on the desktop and used daily, giving you maximum exposure. A good quality promotional pen is also more likely to pilfered by recipient’s associates, which puts your message in front of the eyes of more than one person.

It is very important to get samples of various logo printed pens before making a decision.

Why?

It needs to be tested by you for reliability and ease of use. A logo printed pen that writes smoothly, is easy to hold and is long lasting. One can buy the most attractive promotional pen available; however, if it is uncomfortable to write with, stops working properly after a relatively short amount of time, or both, the pen will be thrown away where it will be seen and used by nobody.

Your precious marketing money has then been put in the bin right next to your attractive and faulty promotional pen.

A quality promotional gift supplier will be able to send you samples of various promo pens without issue. The supplier will also be experienced with most every pen that they sell and be able to steer you to the best quality promotional pen within your marketing budget.

Get started with promoting your club, charity or business by ordering samples and getting your next big promotional under way today.

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Promotional Pens Cost Less From Specialist Pen Suppliers

Tuesday, February 8th, 2011

‘Small is the New Big.’ Seth Godin.

This famous quote by one of the world’s most famous inspirational bloggers is particularly true in the promotional gifts business.

Back in 2000 I launched the UK’s first promotional pens website promotionalpens.co.uk and have got to know that part of the promotional gifts business better than most.

My goal at the time was to create a promotional pens business that did not play by the same set of rules as the more traditional suppliers. All sales were to be over the internet and large show rooms and expensive sales reps were a big no no.

I learned way back then that small is the new big. Unfortunately, I didn’t have Godin’s foresight to put it all into words and sell millions of books.

These days, in order to be truly competitive and offer the best service, you need to be small! Tightly run businesses do not have the overheads as larger, more traditionally run promotional suppliers do.

Put simply, we can sell for less! Give or take a few, we all have the same suppliers. We attend the same trade shows and pay the same prices for the goods we sell.

Obviously those of us who sell more products for a manufacturer receive slightly better prices than those who do not. This is why many promotional gifts suppliers specialise in certain products.

It is funny how often I hear from new customers who are just now finding this out. They find themselves on my site and realise they have been paying way too much over the years simply because they have been receiving printed brochures from larger suppliers for years.

The fact is, if a promotional gift supplier still has sales staff on the road, a show room and larger trendy offices, they cannot possibly compete with the new online businesses who specialise in certain parts of the business.

Promotional pens are the UK’s most popular business gift. If you are considering using promotional pens to promote your business or organisation, you owe it to yourself to check prices carefully. You may be surprised just how much prices vary between the specialist suppliers and their more traditional one competitors.

This same rule applies to most of the promotional merchandise sold. Some suppliers may specialise in clothing and embroider onsite. Others may have great relationships with Chinese manufacturers for this or that product.

Look for the suppliers who specialise in the product or products you require and you will save a lot of money.

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Which Promotional Pens are the Best for Small Businesses?

Wednesday, January 26th, 2011

Just because you run a ‘small business’ does not mean you need to promote yourself in a small way. Promote your business with pens that will gain you respect and create interest in your brand. Note – those cheap low quality pens you see at banks simply won’t do!

Did you know you can order excellent quality plastic pens and not have to break the bank? It’s true and it is important to consider this when your are promoting your small business. I like to look at promotional pens by their cost per impression.

If you promote your business online with pay for click advertising, you are already doing this. The difference is, one your budget is used up with pay for click advertising your money and continued impressions are gone until you pay more.

With good quality promotional pens, on the other hand, you could order a 40p pen printed with your logo and details and that same pen could continue promoting your business in a very positive way for months if not years.

Choose a respected brand like Senator, Prodir or Lecce and your gift could be used daily by your customers. They only need to see and use your pen 41 times and you will be paying less than a penny per impression.

Think about that. It’s amazing really. Your business could stay promoted for less than a penny per impression! Try doing that with one of those pay per click campaigns.

So what are the best pens for small businesses?

The best pens are those that represent your company in the way you want people to see you. This is highly personal but luckily there are thousands of good quality pens on the market. You only need to do a little research and you are sure to find the right pen for you.

In order to do this, you will want to order samples! So many people order from a picture in a catalogue. This is fine if you suppliers actively chooses the pens they promote and stands behind each and every product.

Why take a chance. These promotional pens are there to promote your business. Ask for samples and use them. Ask your work colleagues and friends to do the same and then decide which pen will say the best things about your brand.

Be sure to look for colours and designs that compliment your corporate identity. Some pens can even be made to order in the barrel and trim colours of your choice.

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Promotional Pens Cost Very Little Per Impression

Tuesday, January 25th, 2011

Some cheap promotional pens can actually do you more harm than good so pay close attention.

So many advertising methods are charged by the impression.

Think about it. If you pay for a television or radio commercial you will pay more when more people are expected to be listening.

If you start and internet pay for click campaign, you will literally pay per impression.

The bad news is that with most forms of advertising, once that impression is seen or heard, that’s it!

Not so with promotional pens. There are promotional pens to meet most budgets but don’t go for the cheapest if you are trying to build your brand!

If you purchase a 10p pen printed with your logo and details, a good part of that price will be in the print. In other words, you are purchasing a pretty low quality pen.

Now lets say you purchase 2500 of these cheap pens and give them away at your next trade show. If they do not write well, you will be lucky to get one impression from these pens and it most likely will not be a good one.

What if you were to purchase better quality pens at say 40p each? Depending on your budget, you may need to purchase fewer but stick with me here. Let’s say you purchase 1000 Prodir DS3 Pens for 40p each.

Prodir pens have a guaranteed writing life of 5000 meters. I’ve written with them on many occasions and can vouch for the fact that these plastic pens will write smoothly for months if not years!

There are many excellent quality pens on the market so take some time to find the best for your business.

What if your customers used their favourite Prodir pens printed with your logo and details every working day for three months – three times per day – on average of course. That is 180 good impressions at a cost per impression of less than a penny.

This is why promotional merchandise of all types is such a good investment. These products are non obtrusive like telesales, commercials and other annoying forms of advertising. On the contrary, they are most often useful products that your customers will enjoy owning and want to use.

Each time they use your promotional merchandise, they will be getting to know your brand better.

So you see, buying promotional pens that are a little better quality – even if you need to purchase fewer is a very good idea.

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How To Find The Best Promotional Gifts to Promote Your Business

Monday, January 10th, 2011

Promotional SWAG or promotional stuff we all get can have an excellent effect on the success of your business. It can also do exactly the opposite if you do not choose your promotional merchandise wisely. If you are one of those people who think a promotional pen is just a promotional pen and do not take these marketing tools seriously, then read on.

One of my new customers contacted me after a very embarrassing and unsuccessful trade show. She had left sourcing promotional pens from her old supplier to the last minute. When she did get around to it, she simply chose the cheapest pens she could find.

‘I just wanted to give away a little something that people could take away with them to remember my company by!’ She told me. ‘That was a big mistake.’

On the day of her exhibition, she neatly placed her top quality brochures on shelving and ensured all of her staff were up to the job of promoting their ptroducts. She then put the cheap pens out on a counter for visitors to the stand to take.

Just across from her were competitors who also prepared their stands with gifts for promoting their businesses. ‘One competitor was handing out Prodir Pens.’ She said. ‘I only know this because I stole a few so that I could purchase something similar for the next show.’

The first sign that her promotional pens were not the best choice of gift to promote her business was when a customer tried to write down some details while on her stand.

‘He tried one pen and then another. Finally on his third try he gave up and jokingly took out the pen of a competitor and used it.’

‘To him it was funny. He was joking with me but I was well aware that these pens would have been better left for some other company. What a waste of money!’

After a few more embarrassing situations, she finally took the pens off the stand. Poor quality promotional merchandise can do a company more harm than good.

If you are considering using promotional gifts to promote your business, take the following advice very seriously.

1.)Ask for samples

Why not! You are spending a lot of money to make your business look good. Ensure you are happy with the products before printing your logo and details on them!

2.)Quality is more important than quantity

It is better to give good quality promotional gifts to fewer customers than to flood your market with substandard merchandise printed with your logo.

3.)Allow yourself plenty of time

Get your design right. Order early to ensure that the design can be printed as you envisage. Ordering early will also ensure you get the products you want as the most popular promotional gifts can sell out and regularly do.

By Dan Toombs

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Posted in Promotional Plastic Pens | No Comments »

Promotional Pens * What are the Best Pens for Promoting Your Business?

Wednesday, January 5th, 2011

Looking for the perfect promotional pens to promote your business should take a few days if not weeks. Sure you could just look for a company that can supply good looking pens in a few days. Most good promotional gift suppliers can do this for you.

Allow yourself a little time to source the best, however, and your promotion will be much more spectacular.

I would like to tell you about two different types of customers I come across regularly: the rush buyers and sample requesters. You may be interested to learn that the rush buyers enquire much more often.

These rush buyers have usually waited until the last minute to order. They purchase their pens from a picture and rarely have time to see samples before ordering. More often than not, the end product still looks great but…

They could have so much better!

Personally I really like dealing with the customers who request samples of the promotional pens that interest them. There is no better way to ensure a pen is perfect for promoting your brand than to see it and write with it.

The sample requesters usually spend a lot more time talking on the phone and asking for advice and suggestions. I have been in the promotional pen industry for over 20 years so I encourage the conversation.

Often they ask what type of pens they can have within a certain budget. I am then able to recommend the pens that will serve them best.

The best pens will be down to what you are trying to accomplish but will always be of good quality.

Promotional plastic pens can often be manufactured to order. Senator Pens, Lecce Pens and Prodir Pens all manufacture excellent quality plastic pens that can be made to compliment your corporate branding.

You can choose the colour of the barrel and clip from a selection of stock colours. Some even have additional trim colour options that can really look great.

Promotional metal pens are great executive gifts. It is important to find a good supplier if you do not have time to see samples. The quality of metal pens can vary greatly but this is not always obvious from a catalogue picture.

Many companies use promotional plastic pens to attract new customers and keep their existing customers thinking of them. They then order more expensive executive pens for their top customers.

Allow yourself time to see and try the pens that will be representing your company and you can expect excellent returns.

By Dan Toombs

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Posted in Promotional Plastic Pens | No Comments »

Promotional Pens – 3 Things to Avoid – 3 Things to Do

Monday, January 3rd, 2011

Promotional pens are the most popular promotional products in the UK. Pens are needed by everyone and are used daily. Printing your logo and details on a good quality promotional pen is therefore a very good idea.

I have been in the promotional gifts industry for over 20 years and would like to offer you advice about purchasing promotional writing instruments so that you get the best return on your promotional product investment.

Avoid:

1.) Avoid trying to find the cheapest pens. Every day I receive enquiries from people asking which pens are the cheapest pens we offer. You can purchase pens for a few pennies each but they will not write for long.

If you are trying to promote your business on a tight budget, please consider purchasing fewer pens that are of good quality. Give your customers pens that don’t write well and you could be sending the wrong message.

2.) Avoid rush buying. There are a lot of pens that can now be printed and dispatched in 5 days, 3 days – even 24 hours! That said, you will have a lot more pens to choose from if you order a few weeks before the pens are required.

Allow yourself time and you can really get the best value for your money. Some popular pens such as Senator Pens and Prodir Pens can actually be manufactured to order in the barrel, clip and trim colours of your choice to better compliment your corporate branding.

3.) Avoid purchasing pens from a sales rep. You will find that purchasing pens online will save you a lot of money.

Do:

1.) Ask for samples. Plastic promotional pens samples should be free of charge. A good supplier will send you samples of each of the pens that interest you.

2.) Test your samples. There is no point asking for samples if you don’t test them. Remember the most important part of the pen is what is on the inside. Look for pens with large good quality refills. The longer the pen writes, the longer it will promote your business.

3.) Order promotional pens! I love promotional gifts that are useful. Give your customers a gift that they can use and use regularly and you are likely to receive a much larger return on your investment.

Logo printed pens literally get you you contact details and message into the hands of your target customers. That cannot be a bad thing!

Especially when you are lucky enough to find a supplier who sells so many promotional pens they can sell them at greatly discounted prices!

By Dan Toombs

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Posted in Promotional Plastic Pens | No Comments »

5 Essential Steps to Purchasing Generic Promotional Pens

Sunday, December 26th, 2010

Everyone knows the brand names Parker, Bic and Cross. If you have purchased promotional pens for your business you may also have heard the names Prodir, Senator and Lecce. These are the name brands that we all trust to write smoothly and consistently. We know that when printed with our logo and contact details they will not let us down. But what about all those lesser known brands out there? Are they worth looking at?

The answer is yes. There are some very good quality pens on the market with names that few have heard. Often these pens are quite a lot less expensive than the major brands. Sometimes the reason for this is that they are simply cheap inferior pens but not always. Follow these five tips that will help you find a great generic pen and save your business a lot of money.

1. Ask for Samples

Pens can look a lot different in reality than they do in glossy catalogues. You can also not tell how well they write. Ask for samples of pens that interest you. Plastic pens are usually free of charge where metal gift pens may be chargeable.

2. Test Your Samples

The most important part of a pen is not the outside but the inside. Write with your samples and have your work colleagues do the same. If time allows, write with them for a few days so that you can place and order with confidence. Giving your customers pens that write poorly or not at all can do your business more harm than good.

3. Check the Print Area

Some of the most popular generic pens in catalogues look fantastic but have small print areas. They feature stylish curves and thin or curly clips but offer no real space to promote your brand. Don’t be let down at the last minute! Think about what you want to print and ensure there is enough space to print it.

4. Think About the Colour of the Refill

Brand name pens often offer a choice of refill colours. These pens are often made to order. Don’t assume that you can have the refill colour of your choice with imported generic pens. Most of these Far East imports are manufactured in bulk and supplied with either blue or black ink refills. Rarely is there a colour choice.

5. Shop Around

Large promotional gift suppliers and those that are a bit top heavy for modern times are more expensive. They need to be as they have higher overheads. You will usually find the same pens online from smaller promotional pens specialists for a lot less. Look for promotional pens websites not just one stop shops for promotional gifts. Promotional pen companies sell more pens and get lower prices from their suppliers. If they are smart, they pass the savings on to you.

By Dan Toombs

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Posted in Promotional Metal Pens, Promotional Plastic Pens | No Comments »

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