Have you ever noticed how many nice looking, good quality pens there are on the market. Many of these pens you have known since childhood such as Parker, Waterman, Cross and Lamy. Others may look fantastic but they are unknown to you. There are some very good deals to be had with these generic brands but why not play it safe. Order straight from a catalogue and you could be very disappointed when you promotional pens arrive.
Remember, the pens you use to promote your business could have the opposite effect if you do not choose wisely.
Following are five steps that I take when purchasing stock to supply my customers. Not every supplier takes such steps so why not take them yourself. You may be very happy you did.
Shortlist Pens You Find Appealing
Look online or in printed catalogues to find five or six pens that are within your budget and look great. Take your time with this. There are a lot of pens out there so it is not something you should take five minutes to do.
Ask For Samples
Personally I love it when people as for samples. It means they have allowed themselves enough time to get it right. They can see them pens for themselves before having a large batch printed or engraved with their logo and details.
Test Your Samples
It is not enough to just ask for samples. You have them so write with them. Write with each for a day and ask your colleagues to do the same. Generally speaking, if you like writing with a pen, your customers probably will too.
I remember about ten years ago when a major brand brought out a new pen. I had never had any problems with the popular brand but for some reason all of the refills in the new pen were faulty. With the major name brands you are usually quite safe but you never know. Regardless if good reviews you may have read, it is always a good ideas to try pens for yourself.
As Ronald Reagan once said, ‘Trust but Verify.’
Confirm How the Pens are Supplied
Just because a metal gift pen looks like it should be supplied in some sort of a gift box, does not mean it will be. Personally I feel gift pens always look better presented in some kind of gift box. It’s a gift after all. Gift boxes – if not supplied with the pen – can often be ordered separately.





