The Airy Digital full colour printed pen can even be printed full colour on the clip.
Promotional pens are an excellent way of getting your logo and company details into your customers hands and minds. Whether you are looking for low cost plastic pens or executive metal gift pens you need to know what you are looking for to get the best value for your money.
Before letting you in on what you should do, let’s take a look at some of the not so good advice I have seen in articles, blogs and other media.
Order From The Large Corporate Promotional Gift Companies
This advice is often seen written by, you guessed it, the large corporate promotional gift suppliers. Most of these companies built themselves up before the internet was around. They sent out thousands of brochures and catalogues which smaller suppliers could not afford to do.
One of these large companies ceased trading in the UK this year and rumour has it quite a few are not doing very well.
Why? Because all promotional gift suppliers are now working on a much more level playing field. You are much more likely to get better service and prices from the smaller internet based, tightly run promotional gift suppliers. Many bring in their own range of pens and print them in house. A lot of the owners of internet based suppliers used to work for the larger promotional gift supplier and have learned from experience how to run their businesses better.
How could the large dinosaur gift suppliers of the past compete with that?
Let’s look at it another way. If you purchase a quantity of promotional Parker Jotter pens from one of the larger suppliers you will pay more. They have higher over-heads and will continue to be more expensive unless they can downsize very quickly.
This is proving to be easier said than done.
Leave it all to a Sourcing Agency
Many companies still leave the sourcing of their promotional pens to sales promotion agencies. This is a very expensive chain of supply. Any good promotional gifts supplier should be able to help you with any design issues and sourcing at a fraction of the cost.
It is so easy to find promotional pen suppliers online these days that it is unbelievable these agencies still handle promotional product sourcing for their clients.
I have actually been told on many occasions by agency staff that they want to purchase pens that they can mark up 100%. Don’t fall into this expensive way of purchasing promotional pens!
Keep You Design Simple
Simply keeping your design uncomplicated will not necessarily get you the best value for your money! Yes it is often cheaper to print in one colour on the barrel but pictures sell better than mono coloured worlds and logos. The best pens can be printed in multiple colours and even in full colour.
So then, what should you do to get the best return on your promotional pens?
Shop around for price
Ask for samples and compare quality
Look for pens with large print areas so no one need squint to read your message
Look for pens that can be printed in multiple colours if your logo looks best in colour
Take some time to test your samples before placing an order.
It is really that easy. At the end of the day you are looking for excellent results more than you are a pen! A company that can offer you your dream – your perfect promotion – is the company you should use for promotional pens and gifts.
By Dan Toombs
Tags: great results, low cost pens, printed pens, Promotional Pens